Let’s talk about something that’s easy to overlook — but could be a huge lever for driving value at your club: your caddie programme.
Years ago, many clubs were taking a similar approach:
“The caddie master handles scheduling. That’s their job.”
And sure, on paper, that’s true. But here’s the better question:
Is that really the best use of their time?
Because when you take a step back, it becomes clear: the caddie service isn’t just an operational box to tick. It's a direct line to your club’s reputation and member satisfaction.
Let’s break it down.
Ask any caddie master what eats up their day, and 9 times out of 10, it’s scheduling and dealing with last minute changes.
When you’re juggling 40+ caddies, trying to:
…it’s rarely a quick job. It can take 4-5 hours per day, every day, often more in-season. And every radio call or tee sheet update pulls them out of being an asset to your members experience.
The result? Their true value to the club gets buried under low-ROI admin.
Let’s zoom out.
If your club runs 3,000 loops a year, that’s 15,000+ hours of direct guest and member interaction.
That’s not just labour, that’s experience delivery.
So ask yourself:
Would any other department ( F&B, front desk, pro shop) be allowed to operate with minimal training, zero feedback loops, and no data on performance?
But that’s often what happens in the caddie department. One or two pre-season training day and then we cross our fingers!
That’s not aligned with the culture of excellence your club demands elsewhere.
Most GM’s have a clear mission:
Maximise member experience, deliver financial returns, and lead a team that lives and breathes the club’s values.
And when done right, a professional, high-performing caddie team supports all three.
Here’s how software systems like Handicaddie can really help makes that a reality:
Handicaddie turns what used to be 3 hours of juggling into a 5-minute task:
Handicaddie’s scheduler allows to caddie managers to drag and drop caddies into slots, hooked up to your tee sheet
Handicaddie’s tasks manager brings all bookings that need the caddie master's attention directly to them. Scheduling sessions are now condensed to minutes.
Handicaddie’s review system gives you data your golf operations team can act on, from member ratings to common issues, all logged automatically.
That gives your caddie master the ability to coach, not just coordinate.
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It also gives you insights to share with the board.
Every GM I speak to talks about culture.
And most clubs have it written right into the mission statement:
Handicaddie helps you live that standard every day:
You demand the best from your F&B, maintenance, and golf ops teams.
So why should the caddie programme be left behind?
Let’s get specific.
⟶ Labour Costs:
Many clubs report saving 30–50 hours/month in admin.
⟶ Member Experience:
Well-run caddie services are memorable. A poor one is unforgettable for all the wrong reasons. Reviews, training, and matching preferences matter.
⟶ New Membership Appeal:
At clubs with real estate elements, the perceived value of an elite caddie service matters. It’s a signal and a selling point.
⟶ Leadership Optics:
Bringing in systems that empower your people, improve operations, and align with your mission sends the right message to your board and to your staff. It also makes everything that;s going on with the caddie programme visible and transparent, no more guesswork.
You didn’t become GM to micromanage caddie loops.
You’re here to lead, build culture, and deliver results.
By implementing a system for your caddie service, you show:
And that’s how real change happens, not just this season, but for years to come.
Join the GMs at Royal Melbourne, Gearhart, The Honors Course and others already using Handicaddie to level up their operation.
Let’s create something your members , and your board won’t stop talking about!
Written by Graham Curry
CEO,
Handicaddie.com